Home News & Events EDRC News Every Body's Beautiful Fashion Event 2010

Every Body's Beautiful Fashion Event 2010

On June 26, 2010 the Eating Disorders Resource Center (EDRC) had its first ever Every Body’s Beautiful Awareness Day and Fashion Event. The purpose of the event was to raise media awareness on how beauty and body image are fallaciously advertised to the public.  We are surrounded by images of what beauty is suppose to look like instead of what true beauty really is. The images advertised in today’s media outlets are far from reality and in some cases can have a negative impact on many people’s lives, whether it be descending into an easting disorder, self disapproval or becoming obsessed with one’s outer appearance. 

In order to convey our message, the EDRC also held an Every Body’s Beautiful Essay Contest. We had over 180 students from 25 middle and high schools throughout Silicon Valley who participated in the essay contest.  In an effort to raise media literacy, each was asked how the mass media affects their body image and how they deal with these pressures.  The top seven winners were recently awarded cash prizes at their schools, while being recognized by their peers and teachers. Some of these students and other volunteers walked during our fashion presentation, which was held in front of Macy’s at Valley Fair Mall in Santa Clara.

 

Each created a video that was presented before their walk on the runway that explained what true beauty means to them and their personal experiences with popular media’s assiduous advertising. The models displayed the latest clothing from Macy’s while proving that every body is beautiful, no matter what shape, size, or color. 

Over 600 people attended the event and over 100,000 people viewed our video coverage on KTVU News.  We also had the Mosaic write a wonderful article on our event. Overall, our first ever Every Body’s Beautiful Awareness Day and Fashion Event was a success and we hope you can join us again next year. 

For more information about this event or to volunteer for next year's event, please contact Anna Jeon, EDRC Program Manager at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (408) 559-5593.

 

 

EDRC